WINSTON-SALEM, NC (December 11, 2013) The Salvation Army of Winston-Salem’s Red Kettle Campaign is falling short of its goal of $400,000 for the holiday season. Donations are down $58,000 in comparison to the same time last year.
This year, because of a late Thanksgiving date, the kettle season is shorter by five vital days so donations coming in between now and the end of the year are critically important to The Salvation Army’s ability to meet needs in the greater Winston-Salem community. Five fewer bell ringing days equates to about $20 million less in donations to The Salvation Army nationwide.
Money raised during the Red Kettle campaign stays in the community and helps The Salvation Army help tens of thousands of individuals with rent and utility assistance, food and shelter at Christmas and throughout the year.
“I am very concerned about the lost kettle days this year and how this will impact our ability to help those who are hurting,” said Major James Allison, Area Commander for The Salvation Army. “The Red Kettles are a symbol of giving and represent a tradition of caring that is passed down from generation to generation. We’re hoping that shoppers will remember their neighbors in need when they see a Salvation Army bell ringer in the community during the coming weeks and be as generous as they can to help.”
The Salvation Army is encouraging the public to donate generously to the Red Kettles found at local retailers -- or online at www.SalvationArmyWS.org in order to make up the shortfall. Donations can also be made by calling 1-800-SAL-ARMY. The public’s support will help ensure that The Salvation Army can continue to do the most good for those in need this holiday season and throughout the year.