The Magical Toy Drive

WCNC helps mobilize the community to collect toys and resources for The Salvation Army's Christmas assistance programs.

WCNC Magical Toy Drive

Each year The Salvation Army partners with WCNC (NBC Charlotte) to collect toys for children of families experiencing poverty and hardship. We've made it easy, and safe, for you to help by donating funds for the purchase of new toys.

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Host your own Virtual Toy Drive

It's easy to do. You will just need to enter your name, organization name, email and goal to launch your drive - everything else will be all set up for you.

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Drop off Toys at Belk

You can drop off your new toy donations at your local Belk store, starting November 22nd through December 17th. Belk is proud sponsor of the 2021 WCNC Magical Toy Drive.

Magical Toy Drive-Thru Collection

Meet WCNC News personalities when you drop off your Magical Toy Drive donations at Belk at Carolina Place Mall, Saturday, December 11th, from 9am to 3pm.