At a brief ceremony Friday morning, The Salvation Army of Greater Charlotte officially launched its 2021 Red Kettle Campaign, a holiday tradition for many and a critical funding campaign supporting those in need in the community.
“This is a special time of year – a time of thanksgiving, a time of hope, a time of celebration. And, with what we’ve all experienced these last couple of years, we are eager to welcome the holidays,” remarked Major Todd Mason, Area Commander for The Salvation Army of Greater Charlotte. “While we are grateful that the COVID-19 pandemic is beginning to subside, we know that for many families in our community, the recovery from the last two years will last well into the future.”
Running for more than 130 years, The Salvation Army’s Red Kettle Campaign is one of the oldest and largest charitable campaigns in the world. Every year, the campaign raises millions of dollars to provide toys for kids at Christmas, clothes and shelter for those experiencing homelessness, feeding programs, after-school programs for kids, and other year-round services. In Charlotte, funds from the Red Kettle Campaign help support the local organization’s year-round programs, including the Center of Hope shelter for women and children and area Boys & Girls Clubs.
Red Kettles can be found across the community at a variety of retailers and corporate partners, including Walmart, Hobby Lobby, Belk and others. Friday’s kickoff event took place at the Belk at Carolina Place Mall. Belk is a longtime Salvation Army partner; this year, the company is hosting Red Kettles, collecting toys and giving shoppers the opportunity to make an at-the-register donation. The Salvation Army honored Belk’s commitment to the community on Friday with a special presentation: its “Spirit of Giving” Award. The award is a special honor, commemorating Belk’s partnership in serving the community.
As America continues moving toward becoming a cashless society, The Salvation Army is making it easier for donors to give back during the Christmas season. Donors can tap their phones on the Kettle sign or use the QR code to give by way of Apple Pay, Google Pay, PayPal or Venmo. Donors can also give to the campaign online at SalvationArmyCharlotte.org/Kettle.