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Durham, Orange, and Person Counties

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Captain Juliana's response to the Durham, Orange, Person County 2013 Holiday Marketing Strategy

The holiday season is The Salvation Army's most "visible" time of year. With bell ringers at 35 locations across Durham, Orange and Person counties, with corporate sponsors "adopting" angels and volunteers gathering clothes, toys and gifts for marginalized children across these counties, it is a busy time of year. We have realized an increase of nearly 80 families requesting assistance this Christmas - representing more than 100 children more who we are hoping to help this year. The marketing push is important because the need is increasing but the resources to meet those needs are limited. The marketing push is designed to bring The Salvation Army's mission of meeting human needs in the name of Jesus - without discrimination - to the forefront of people's minds and hearts. It is designed to provide an avenue of generosity for the residents of our three counties.