Annual Campaign
Our Vision
Our vision is that every young person who walks through the doors of a Club progresses from each grade to the next on time and graduates from high school with a solid plan for the future.
Our Impact
-99.6% of our program kids move on to the next grade level
-33% or our Johnston Program students improved in 2 or more of their core classes
-Over the course of the year, we were able to decrease the amount of F’s a child had
-Kids in the Johnston Program had more A’s at the end of the year those students that were not in our program
-The amount of A’s and B’s climbed from 53% to 57% from the first quarter to the 4th quarter at Johnston
-65% of core classes our kids took at Johnston showed positive trends
-Only 2 kids declined in two or more classes at Johnston in 2012
-66% of all classes our kids took at Johnston showed positive trends
-58% of our West Asheville program kids improved in 1 or more core classes in 2012
-39% of our West Asheville program kids improved in two or more classes in 2012
-Only 4 students at our West Asheville site showed decline in more than 1 core class
-71% of total classes our kids took showed positive trends
-62% of core classes our kids took showed positive trends
Why Your Investment is Important
Your investment gives The Salvation Army Boys & Girls Club of Buncombe County the chance to develop a generation of young people into productive and caring citizens. It just takes one person to make a lasting difference in the life of a child.
Formula for Impact
Young People Who Need Us the Most
+ Outcome-Driven Club Experience
= Priority Outcomes
One Movement
The annual campaign is a classic fundraising vehicle that designs a specified period of time to approach individual donors for general operating support. By following the suggested time frame for conducting the campaign and with coordinated fundraising and marketing efforts and consistent messaging, the campaign will increase the awareness of Boys & Girls Clubs throughout the nation and create long-term relationships with donors.
One Strategy
The campaign is defined as: a board driven, volunteer-led effort to secure operating funds by obtaining unrestricted gifts from individuals, during a defined period of time, while demonstrating the impact of a Club’s mission. The It Just Takes One campaign is structured in a sequential manner. Clubs should begin preparation to run the campaign in November and start actively soliciting gifts in January. Campaigns should conclude in April, following the publicity and excitement generated by National Boys & Girls Club Week.
To build momentum and achieve success, each campaign component needs to be completed in sequence. It Just Takes One has five key time frames or phases:
- Planning and Strategy
- Family: Board and Staff Solicitation
- Flooring: Personal Solicitation of Top Donors and Prospects for Larger Gifts
- Friends: Broad-based Solicitations
- Celebration and Stewardship Begins
One Impact
It Just Takes One has proven to impact a Club’s fundraising efforts in increasing monies raised from individuals.
