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Doing the Most Good

"Doing the Most Good" is The Salvation Army's national brand strategy and distinct identifiable message. Moreover, it is a promise the organization makes to its contributors, clients, associates, officers and employees. The Salvation Army pledges to do the most good with contributions of money, time and resources, evidenced in that 83 cents of every dollar donated are directly allocated to services that assist people in need.

History of William Booth

William Booth embarked upon his ministerial career in 1852, desiring to win the lost multitudes of England to Christ. He walked the streets of London to preach the gospel of Jesus Christ to the poor, the homeless, the hungry, and the destitute.

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